47th Annual Vancouver Folk Music Festival

Jose Hernandez

My name is Jose Ruben Hernandez Rodriguez, over the last 30 years I have worked for the communications industry in my hometown. I´m a lover and passionate about moving images, I started my career in the early 90's in Radiopolis for a radio station WFM 96.9 as a promo producer, Televisa San Angel within the Quality Control Coordination and as 1AD of Betty Sheridan, who was an important TV Director. In 1997 I started my own company; EnMedio (first communication agency in Mexico) in which I participated as Creative Director and Producer for at least 14 years, implementing successful communications and marketing campaigns for important companies. Since 2007 I am a partner of BF Digital (Boyler Films SC) and Collector Media Makers, working as a video producer, mainly focusing in communications, public relations and marketing areas for different brands-products and companies in Mexico. In 2018 I had the opportunity to work in the documentary Ayotzinapa, el paso de la Tortuga, currently in Netflix, as a post-production supervisor under the production of Bertha Navarro and three-time Academy Award-winning Guillermo del Toro. With this wonderful experience I discovered the importance of documentary filmmaking and that is why I came to study in Vancouver. In September 2023 I graduated from Film Production Program (Diploma) at InFocus Film School. With the aim of expanding my graphics skills, I am currently studying Graphic Design Diploma at VCC Goal. Create pieces that provoke the viewer. Develop, transcend... Grow!