"It is a proven fact that a good image
determines the success or failure of people,
and also of companies and institutions"

My Goal: To create audiovisual
pieces that provoke.


ABOUT ME

My name is José Rubén Hernández Rodríguez, I am a communicologist and storyteller. For the last 30 years I have worked for the communication industry in my hometown. I am a lover and passionate about moving images, I started my career in the early 90's in Radiopolis for a radio station WFM 96.9 as a promo producer and Televisa San Angel within the Quality Control Coordination and as 1AD of Betty Sheridan, who was an important TV Director. In 1997 with a group of colleagues from the university, we founded EnMedio, one of the first communication agencies in Mexico, in which I participated as Creative Director and Producer implementing successful communication and marketing campaigns for important brands.

Since 2007 I am a partner of BF Digital and Collector Media Makers, working as a video producer, focusing mainly in the areas of communication, public relations and marketing for different brands in Mexico and Latin America.

FILMMAKER

In 2018 I had the opportunity to work on the documentary Ayotzinapa, el paso de la Tortuga, currently on Netflix, as a post-production supervisor under the production of Bertha Navarro and three-time Oscar winner Guillermo del Toro. With this wonderful experience I discovered the importance of documentary filmmaking and that is why I came to Vancouver to study.